Google Answer Box Optimisation

What is the Google answer box?

Commonly referred to as Google snippets or position “0” the Google answer box is typically displayed in response to an information type search.

The Google answer box may contain short paragraphs, lists, charts and images.

Optimising your website to appear in the Google Answer Box requires cutting edge SEO knowledge executed by experienced SEO experts.

Can you optimise for the answer box?

In order to have your website appear in the Google answer box it is important that your webpage which answers the query satisfies a number of factors. In brief these factors include;

  • Content Optimisation
  • Page Structure
  • Ideally ranking in position 8 or higher on page 1

Where to start?

It’s a good idea to start by researching which important queries in your niche trigger an answer box;

  • Frequently asked questions
  • People also ask
  • Keyword research tools including Semrush, Answer the Public

Just because a query does not show an answer box does not mean that it is not possible to trigger an answer box for that query.